It has been conjectured that the reason why people older than zoomers tend to include a pause at the start of their videos is to make sure that the device they are using is actually recording before beginning to say anything.
MANCHES eyes are focused slightly downward from the simulated eye contact of the consummate professional presenter - he is looking at his own reflection in the screen, briefly scanning it for the minor imperfections of hair and nostril, before sending his eyes upwards to look amiably down the barrel of the camera. A smile forms - first a practice smile, and then the final one that will accompany this video’s message. He allows the silence to continue for a few more seconds. In this time, you - the viewer - can nigh-on imperceptibly hear fragments of everyday sounds - a car passing outside, the creak of someone walking upstairs - the bitty digital crumbs that escape through the on-board noise reduction algorithm on MANCHES’ phone. Confident that enough time has passed, the hideous fuck begins to speak.
Until very recently we didn’t commonly divide ourselves into these marketing categories and form identities and rivalries around them. Sorry if that’s a bit millennial of me to point out.
You’ve got to hand it to them - getting people to publically identify and align themselves into increasingly niche target markets is an incredible success for the advertising industry.