Wouldn’t disagree with any of that. One of the things this recent election appears to have shown is the power of having a collective of well-organised advocates who are into producing good video content which gets shared online and gets a lot of views. Reaches parts that official party content is never going to get close to. And The Conservatives are pretty fucked on that score - every election from now on is going to contain more people getting their political content online and through peer networks rather than official channels etc.*
What’s fascinating though is even though parties benefit from it, they have absolutely no control over it or the messaging. You wouldn’t have the Leaders Office signing that off! Sooner or later you’ll have conflict between the two over it I would have thought.
*Although that said I might be right in thinking that the most viewed political video on facebook was that Jeremy Corbyn Tory scaremongering one about national security with the evil music over the top. Obviously paid for but also just shows that no matter what your reach is if your video’s unconvincing it doesn’t count for shit really.