I read this as “Love gives hate rubs” Just had images of a big love heart going around giving hate massages to people.
Argh, on a more serious note, this whole thing terrifies me. At my old job a few of my colleagues came up with an idea for a small project, I was involved at a later stage and didn’t really think anything of it until someone pointed out how it was indeed quite offensive and then and only then did I realise “Oh dear god, this is SO offensive…FUCK” and it was scrapped, but ugh… I still cringe so hard that I failed to see it sooner and just because everyone was saying “Oh this is great” I presumed it was fine. Idiot.