The revenue price rises generate are minimal, even pointless given people just shelve the European Cup scheme (normally £99 for all three group stage games), so the club end up worse off in terms of ticket spend, ground spend, and have more European tickets to shift to the point that they, like United, give thousands away to schools and colleges if they draw, say, Oletu Galati or Villarreal over Barcelona or Dortmund.
In strictly business terms, though, i guess it makes sense to try to want to maximise any stalling revenue streams…i just think they’re doing it in a bit of a one-sighted way. I was going to go to the Huddersfield game, but it was £58. I didn’t go. If it was, say, £35 i’d have gone. Last time i did go i didn’t have any pints because they’re watery piss and £4.40 and the queues are thirty deep. A mile up the road i can have pint of nice cask ale for a quid less without waiting. No brainer.