when they start comparing it to TV shows it sort of starts to make sense. like one episode of some pish on e4 would cost £50k an episode and get watched by 0.5m folk. some dude making a video about minecraft or makeup tips will get watched by the same amount of people, and even if the advertising revenue is only a fraction of what the tv pulls in, it all goes in one persons pocket. if they’re punting out a video every week they could be seriously minted.
still though. fucking weird.