Are any pure review sites successful in any area? In some ways politics sites are often reviewing and critiquing politics and sometimes sports sites but they’re also “news” and “information”, which is no longer relevant to music as big stories break on social media and people just google for information.
I think having too many voices and not presenting our coverage as an individuals take on Record X or Idea Y, means things are presented as “Drowned in Sound” and are less clickable, especially for lesser known artists that may benefit more from intrigue than their name as the title to click on.
I think I’m far more interested in ideas and conversations around music than artists, and I have a hunch I’m not alone.