Been getting some “interesting” kickback to some of what DiS does on its social accounts.
Link posts tend to sink like a stone. Conversation starters do well but obviously most of you are on here so it’s not really a community.
Doing social media all day every day for 6 Music and I have a fair idea of things we could do but would be really curious what you all feel DiS’ accounts could do more of or less of or things we should try. We’re pretty limited in terms of photography and video, which creates a bit of a challenge.
Be curious which social accounts you all enjoy following and why.
The thing about links is that less than 1% of people who see a tweet click on a link. Only about 5-10% of followers see a tweet (it rises a little if there are lots of replies or engagement has been really high for a few days)
No one has admitted to doing the Hookworms tweet.
Be curious if everyone else feels that brands like DiS shouldn’t start conversations on social media.
The only account I can really think it working for is Gold Flake Paint, but mainly cos that’s always clearly been one person’s thing, and it feels like a personal account as a result, ifgwim
But also happy to admit that I’m usually on the out with these things.
Quite like it when DiS twitter acts as an amplifier for decent little music tweets. Obvs have my selfish reasons for that but it’s nice that you can easily expand the reach of a tweet like Thomas Ragsdale’s about promoting music the other day.
Like, would some of our event coverage make sense as a rolling social thread for those who want to follow along.
Should we run short reviews of big albums just on social platforms for people to react to / agree with. Do we even need longer reviews of everything?
Should there be fewer voices in DIS editorial?
Should we focus more on promoting the best forum posts as a way to give people a glimpse / reminder what a great community there is here? Might help a few lurkers join in a bit more?