Saw this grimness and it got me thinking about what you really want from record labels online.
I follow LOADS of labels, and whilst I quite enjoy the Secretly Canadian, Ghostly and various other labels who take the ‘meme’ approach, whilst others (often with very big followings but low engagement) just post what’s out and reshare posts from their artist accounts.
Feels like labels like Italians Do It Better and Sacred Bones used to post lots of art and often created things just for social channels, but that’s stopped cutting through as much.
Mostly thinking about what I might do if I bring back the DiS label as I keep hearing really great things I want to help find a way into the world, so been looking up what labels are doing but feels so disconnected from the art, and mostly after thoughts about commerce, which isn’t very interesting.
Just feels odd that labels have so much access to a really interesting selection of artists and their social media feeds are basically ads…
Meme posting from corporate accounts is really hard to do well and too often just ends up being “how do you do, fellow kids”
I can’t say I follow too many labels these days but just tell me about what you’re doing and (maybe moreso if you’re a smaller label) just try and have a bit of personality about it. Alcopop are good for that, it’s useful and informative but also clearly a person.
It’s interesting because that’s what most labels do. The problem is, information isn’t very engaging. I often finding that “knowledge” does a lot better than information. Geeky facts about venues. Or fun engaging things like competitions if people can guess how many miles the tour touring will be. Highlights from previous tours. Artists telling the story of the release, track by track guides, explaining the artwork, doing liner notes sort of content as voice overs to videos of the packaging or chatting to camera…
Also, labels technically have very little involved in live, but still promote it for the artists.
It’s a shame algorithms don’t know that this is what people want when they follow certain accounts.
Does anyone turn on alerts to ensure they get this sort of info or just hope it pops up in your feed?