In the life of every user there comes a moment when you need to look closer at who you are or better who you’ve become and make that visible also for the others. That moment has come in barleysugar for quite a few months and I’ve been busy updating my visual identity to reflect what my team is now and how my mobile agency is approaching many things today. If you paid a bit of attention lately, I became more colourful and more focused visually.
Strong use of drop shadow to emphasise how you’re literally on a different level now.
Our brand here underwent a similar refresh earlier his year, and we’ve seen increasing engagement as a result.