Gorillaz must have done something like this at some point.
I remember their first website was a fully interactive flash page where you could wander round their house/studio which, at the time, was pretty cool. I’m almost certain they turned it into a kind of game to hype a new single/second album or something - like there was a murder and you had to go look around the place for clues, and you found demos for the new record? Am I completely making this up?
I don’t think you are as I genuinely remember being bowled over by how clever that first website was in summer 2001, in between submitting playlists to MTV2’s hour long takeovers that never got bloody played. TBF, I probably deserved it for constantly picking Chemistry by Semisonic.
I think Buzzcock bloke Pete Shelley had an album with a spectrum game on if you got the cassette version. Obviously no idea what it was about or if it was any good.
I once once in a shop which was selling Kissopoly (Kiss Monopoly) which I thought was kinda cooky until I remembered Kiss licence their name to almost everything.