Interesting read, thought it might spark some discussion. How do you cover your costs or even make a living/profit from your work?
One way I make money: YouTube lyric videos. My audience in Mexico gravitate towards YouTube a lot. Those lyric videos passively have paid my rent. When we did it for one album, we went ahead and did it for everything.
Itâs just an industry term for synchronisation of music with film, tv, adverts, video games etc. Basically getting paid to soundtrack something. With a bigger fee for writing something specific for a brief.
Thereâs a lot of libraries of music which pay small fees for writing library music too (anything from incidental music used in background of corporate presentations or social videos to podcast stings)
Morrison broke into the music scene at 18, playing small shows at cafes in Baja California, before the indie route was considered âcool.â
The indie route was cool when DiS started right? And had been for a while? That was before she turned 18.
Some musician do make money while theyâre independent, but you have to essentially run a full size proper business and spend lots of time on all the business things like accounting, legal, marketing etc. Very few people can actually do that, I know I couldnât.
Thereâs bedroom musicians out there writing incredible music that almost no one hears cos theyâre not cut out to run a business. Plus the challenge of getting started while you make no money if youâre not from a wealthy background with a safety net or trust fund.
Feels like that article pretty much said that the way independent artists make money is basically the same as being on a label, such as the sync deals. On the upside thereâs no label taking a cut, on the downside you have to do everything yourself and getting started with all that is daunting.
I wouldnât want to be a full time musician if I had to spend large amounts of time doing things that werenât the fun bits.
Exactly this and it covers up the fact that a lot of âindependentâ artists have large management companies and are distributed by a major owned distributor.
There needs to be more tools to make the life of an artist easier but thereâs so much complexity with very little return and the challenges of cashflow which makes everything so much harder.
For sure. Both of my parents are musicians, and my mum was essentially a âteacher who sometimes playedâ for about 25 years before she landed an orchestra job. I think it ended up being pretty miserable for her teaching school kids who didnât really want to learn but sheâs much happier now.
I think one thing to be careful of, which I donât think is ever researched, is that these articles arenât helpful unless they actually provide the accounting for the individual. Itâs really common for musicians to act like they are making a living off of music, but it turns out that they were gifted property (i.e., no rent to pay) or have a trust fund (i.e., living expenses are covered), and so conflate the difference between (1) generating revenue, (2) making a net-profit off of âbusinessâ costs, and (3) cover traditional normal-people living expenses, including health insurance.
This is basically never validated, and oftentimes musicians present an image of living cheaply as part of their marketing, when in fact they are supported by a lot of gifted wealth that they find âimpoliteâ to talk to. I know many musicians in my city who only privately mention the fact that they own real estate in NYC (which makes many of them millionaires) or have stocks, but then publicly will complain about not being able to pay for rent (and by rent they mean property assessments, and donât want to cash out investments). I think when a lot of this is actually accounted for - the prospects of ârunning a businessâ become a lot more dire - while simultaneously making it more apparent that âfull time musiciansâ have quite a bit of inherited wealth.
Most âfull timeâ musicians that I know in the city are making most of their money off of teaching music, or charging for music-services - either gig work or music production services, and living off of a nest-egg that they have built up from a prior job, so that they can be âfull timeâ musicians for a few years. There isnât a lot of money - and it doesnât often line up with musicians who are doing the best work.