I don’t consider myself an audiophile but I def have standards and enjoy dabbling in headphones/IEMs nerdery. I like the research and the pursuit of finding something of value that might make my listening experience a hair more fun or engaging. I usually buy one new set of either cans/IEMs about once a 6-9 months. I have a headphone amp. I’ve got the Massdrop x Sennheiser HD 6XX coming in the mail pretty soon that I ordered a few months back. I’ve got some Chinese Hi-fi stuff that I like just as much as way more expensive stuff I have (or have had). I have an after market stereo system in my car (v essential). Not many things in life make me happier than deep sub bass.
With Bose (and Beats) vs Audiophiles it basically comes down to value. Bose/Beats sound fine but they are overpriced. They are for sure a step above the standard but other cans in the same price bracket, and even much cheaper, outperform them in sound pretty easily. You’re paying premiums that help to fund massive marketing budgets and overhead. However, they are super comfortable and their noise cancelling features work really well. But, like with all things sound related, if you’re happy with what you have and you didn’t have to go broke getting to that point, then it doesn’t really matter what anyone else says. The normal person doesn’t really care about these pursuits, they want something that sounds good (or at least better than what they’re used to), is comfortable and trusted. And that’s just fine.